How College Basketball's Biggest...

March Madness can be heralded as the pinnacle and end-all of college basketball, with its legacy and traditions dating back to its naming convention in 1939. Starting in 1939, it grew from a small and modest eight-team event to a massive, sprawling 68-team event that spans from late March to early April.

Few other yearly collegiate events stir up as much passion and high-energy crowds as March Madness. From iconic buzzer-beat moments to Cinderella upsets and underdog stories to remember, March Madness is a wildly unpredictable and exciting event to tune into as a basketball or collegiate sports fan.

Thanks to its heritage and long-standing name, it’s gained increased notoriety and now has TV coverage, increased visibility, expanded formats, and so much more. Beyond the games themselves, March Madness is a cultural phenomenon that has captured the nation's love of basketball ever since its conception.