Exploring the Economic Impact of the Tournament on Host Cities
The NCAA, March Madness, and basketball as a whole aren’t just about the sport, fans, and teams; they provide their host states and areas with an economic boom.
Host cities and states experience a huge influx of activity, from hotel bookings to increased footfall to local businesses and increased interest in new areas. The economic positive benefits of host cities for march madness are felt from hospitality to retail and amplifies the revenue local businesses get as a huge influx of sports fans run riot in their area.
Another lesser-known benefit that hosting cities receive is investment in local infrastructure and tourism, as many new people will have visited these areas that they previously may not have had an interest in, and improvements to stadiums and arenas will have been made to accommoday larger audiences.